If your child uses a plastic device forged in the image of the Twinkie mascot for the purpose of housing and protecting a Twinkie snack cake for transit, I'm guessing it's a last resort. I'm guessing that said child sucks down Twinkies with such frequency and ferocity that at this point their little lard paw destroys the cake in it's wrapper before it ever has a chance to be consumed whole. There has to be a barrier to prevent the smushing and mushing brought on by their disgusting fat mitt, and exacerbated by the child's tears and palm sweat, both of which contain traces of canola oil. Or, maybe as a parent you just wanted to add a little cute to your babies lunch pale. It's definitely one of those two though, you don't just happen to have a Twinkie holder.